Defining the R in ROI for Social Media

This post is in response to Chris Norton’s blog post about the ROI on social media. As marketeers we constantly get measured by our results, especially how much return on investment we can generate from our marketing efforts. A lot of people ask the same question about social media ‘What is my return on investment […]

I’m Speaking at ThinkVisibility

Think Visibility is a conference based in Leeds covering all areas of online marketing and the web, in previous years there has been talks on SEO, PPC, Analytics and Web development. 2010’s conference focuses on domain names, Google local, social media (that’s my area) , mainstream news, viral marketing and the mobile web.

Multilingual Online Marketing and International SEO

The perennial problem of how best to target domestic markets via the web isn’t one that’s likely to be resolved anytime soon. For those that are new to the world of online marketing, the bad news is that there’s no such thing as a ‘one size fits all’ solution covering every industry sector or consumer […]

Online Marketing Keep it Simple

When people talk about online marketing being used in business , it’s very easy to over complicate the internet as a marketing and advertising medium. In the UK, Internet advertising expenditure is the only medium expected to grow in 2009 (by +2.3%) ZenithOptimedia, March 2009 Because of the new technology and the speed in which […]