Year: 2011

  • Why you SHOULD use Pay Per Click Advertising?

    Why you SHOULD use Pay Per Click Advertising?

    I original wrote the makings of this post in a discussion on the ‘Yorkshire Mafia LinkedIn group‘ in response to a question about ‘Why bother with pay per click advertising on Google?’ I wanted to share this with you my readers and demystify people’s opinions of pay per click advertising or (PPC) for short. In 2009 in the…

  • How Linkedin Can Help You Out in Starting Your Own Business?

    How Linkedin Can Help You Out in Starting Your Own Business?

    LinkedIn can be a powerful networking and sales generation tool if used properly. As of 1 January 2011, LinkedIn reports more than 90 million registered users, spanning more than 200 countries and territories worldwide. Here are my tips about ‘How LinkedIn can help you out in starting your own business?‘

  • How to Respond to an E-mail Marketing Technical Issue

    How to Respond to an E-mail Marketing Technical Issue

    Yesterday, I received an e-mail from Moonpig.com apologising for their recent technical issues with their e-mail marketing software. I wanted to share this with my readers to show you a good example of how to react to an e-mail marketing technical issue. Sometimes technical issues just cannot be avoid, we are all human after all and even the world’s…

  • Presentation Slides from the Federation of Small Businesses (FSB) York

    Presentation Slides from the Federation of Small Businesses (FSB) York

    Yesterday, I was invited to speak to members of the Federation of Small Businesses (FSB) in York, I strongly urge other small businesses to join, it’s a great networking group who put on some fantastic events. I’d like to firstly thank Nicky Rayment, the York FSB Chair for inviting me to speak and to the other…

  • Great E-mail Newsletter Example from Pizza Express

    Great E-mail Newsletter Example from Pizza Express

    Apparently today is the most depressing day of the year January the 17th, it certainly doesn’t feel like it even though the weather here in the UK is less than pleasant at the moment. The sun is shinning as I write this so it can’t be that bad! I checked my e-mail marketing inspiration inbox this morning to find…