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Why it’s Worth Your While to Join up Online and Offline Marketing

This post is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event. Start Placing Emphasis on Multi-channel Marketing I’ve been involved in online marketing and the wider web industry for around 4 years now, it was during this time…
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Website Analytics Keeping it Simple

This blog post came about after reading Joanna Butler’s brilliant blog post Turning Website Analytics into Child’s Play. I wanted to follow on from what Joanna was talking about and add my thoughts to making your web analytics data more fun and not a chore. For reference this post assumes you have a basic understand of website…


