Category: Digital Marketing

  • A Dream Speaker Lineup for a Dream Conference

    A Dream Speaker Lineup for a Dream Conference

    *This is an imaginary conference I’ve decided to have a bit of creative fun and put together my ultimate dream speaker line-up for a conference. For the sake of this post I am calling this imaginary conference “DreamCon13” #dreamcon (I’m trademarking that before you get any wise ideas!) Before I begin, I just need to clarify a couple of points first. This…

  • Do you EVER Discuss your Website?

    Do you EVER Discuss your Website?

    Do you ever discuss your website? What is with these companies that leave their website to rot for years never to be updated again since the last time in 2000, when it was first built. Maybe that’s not you. Or maybe you know a business that sounds just like that. For a lot of companies…

  • Content Marketing – The Buzzword for 2013

    Content Marketing – The Buzzword for 2013

    *Drum roll. There’s a new buzzword in town, 2013 is the year for ‘content marketing’. You’ll hear it vocalised in the corridors of digital industry, it will be mentioned many more times than both the words ‘ROI’ and ‘measure’. You’ll hear it and by the end of 2013 I guarantee you’ll be sick of it. SEO and social…

  • 5 Key Website Goals Law Firms should track in Google Analytics

    5 Key Website Goals Law Firms should track in Google Analytics

    What is Google Analytics? I’ve never heard of it before today? Well, Google Analytics a web analytics solution that use a small piece of tracking code that is placed on every page of the website in the HTML code. It will tell you how many people came to your site, how they found you and…

  • Great Example of a Customer Retention Email from Ebuyer

    Great Example of a Customer Retention Email from Ebuyer

    When I saw this email pop into my inbox last night I thought to myself, now there is a company who are doing customer retention via email right! So what’s all the big excitement around this particular email example?