*Drum roll. There’s a new buzzword in town, 2013 is the year for ‘content marketing’.
You’ll hear it vocalised in the corridors of digital industry, it will be mentioned many more times than both the words ‘ROI’ and ‘measure’.
You’ll hear it and by the end of 2013 I guarantee you’ll be sick of it.
SEO and social media have had their rein at the top move so over for the new blood that is content marketing!
Now that’s out the way we can proceed. Having a proper outlined content strategy for your business is actually a great way to promote your business online and establish your authority around your products and services.
The last two years have not been easy, as business owner I am by no means the finished article, nor have I ever claimed to be. I’ve already made plenty of mistakes along the way.
We are all human. I’m glad I’ve learnt from mine.
The first couple of years working for myself have been where the ‘real’ world education has truly started. I’ve learnt more in two and bit years than I did throughout my whole business degree, high school education and professional working years combined.
Not only that but I’ve learnt lots of things about myself on a personal level.
I believe it is very important that we encourage young people with ambition to start a business early in their lives. No matter how successful they may be with it, good or bad, they will all learn an exceptional amount of life skills from the experience. These skills will serve them in good stead throughout the rest of their lives.
Have you ever felt that maybe you are taking on too many commitments? Have you ever felt that things are starting to get on top of you?
Working for yourself can leave you regularly feeling like it’s a continuous juggling act with numerous things trying to pull you off into different directions. The world wants us to do more tasks than is physically possible in a day.
Sometimes it can be difficult even to focus on the important tasks and prioritise your commitments, especially if you are the sole person (and I hear you brother!) running your own business.